Thursday, 7 June 2012
Is Football Intercultural?
Well, wherever people from many different nations and cultures come together, there is something for the interculturalist to study. There are preconceptions, prejudices - there's admiration, envy, ignorance, and in the case of football - there are bound to be negative emotions like aggression and even hatred as well. So quite a rich field!
We've all heard of the England team always having high hopes, but somehow each time the end seems to be very close to the beginning for them. So there's almost a cultural expectation for that squad to break through their own limitations. "This time", we (or their fans) say - definitely! And thus a totally new intercultural field is created. England as a footballing entity is very different from England the nation (polite, funny... or whatever else we associate with England in other walks of life). England is suddenly the underdog we're backing.
It's therefore nice to see how arbitrary such preconceptions that we harbinger about other nations turn out to be. They are fluent, and transitory - not written in stone. Or think of the decade-long dread everybody had of England fans! Being drunken, violent yobs! When Chelsea last played Bayern Munich - and won! the fans sat nicely in beergardens (photo at the top) and behaved like ordinary tourists, bar the odd bit of chanting.
Whilst I wouldn't go so far as to hold football up for a prejudice-breaking area, I do think it is refreshing to see that sports in general comes with its own set of appreciation of other nations' abilities, problems and strengths.
Let's hope Euro2012 lives up to its expectations, and even if you're not a football fan - just treat it as an intercultural playing field!
Monday, 21 June 2010
Rich Pickings for the Interculturalist

These are heady days for anybody interested in intercultural issues – starting with BP's various gaffes, which are not just PR disasters but show a lack of cross-cultural understanding…. and then the various on-goings with the England football team that are not just a sporting issue but indicate a breakdown in inter-European discourse.
BP
Can anybody understand each other- even when they're allegedly speaking the same language? It seemed communication was almost at breaking-point when BP's Tony Hayward testified at the US congress this week. US governors from Southerrn States - well spoken and immaculately prepared - were reduced to apoplectic rage, shouting "Yes or No, Mr. Hayward???" when once again British Hayward proferred an "Oim afraid I can't tell you that" response, or tried hedging with "Oi believe that's the case". These weren't just the prevarications drilled into him by Brunswick PR. Almost every other language (certainly European) uses the words "yes" for affirmation and "No" for dissent. Not so British English - a veritable pitfall for anybody who didn't grow up with it. Say "No thank you" (which sounds polite enough to most ears) to the offer of a cup of tea, and you're classified as rude in England. "Very kind, but I think I'm alright for the moment." would be the correct response. Another example – in British English, it’s fine to say “I think so, yes” when what is meant is “yes”, whereas to many other cultures it sounds like a statement of uncertainty. Or indeed obfuscation. Americans do not share this habit or passion for circumlocution. To them, a refusal to answer yes or no smacks of obfuscation and weaselliness. Brunswick PR would have been well advised to look into this.
The England Team and Fabby-o Capello
Rooney
Wayne Rooney is also an interesting intercultural phenomenon, although this time it's unrelated to language. In England, Rooney enjoys near-messianic cult-status amongst broad swathes of the population. The image of him draped in a St George's flag has become iconic. Foreigners however, just see him as an un-prepossessing, slightly flabby teenager who rants and grunts at fans. Rooney is so much the epitome of what English football is all about - the will to win, to crusade and conquer, pride in wearing the shirt, an unintellectual approach to the point of oafishness… that his image will never translate into any other culture. Which guarantees two things: Rooney will be "England til he dies", as no European football club would want to be saddled with him; and secondly that he will never be a marketing torch-bearer for international football, like say David Beckham.
Interculturalism has so many fascinating aspects, but it all depends on your perspective: Like an Australian friend commented the other day when told about all the undercurrents and likes and dislikes between nations. "You Europeans are funny".
